Our Mission

We Built This City is on a mission to revolutionise London souvenirs
In 2014, London was named the most visited city on the planet. Also being home to one of the most acclaimed creative communities in the world – we thought it was high time that souvenirs reflected the true creativity of the capital. Our solution is to bring together London-inspired goods from artists, designers and makers, living and working in the city. Offering visitors from across the globe (along with London locals!) the chance to take home a unique and lasting piece of the city whilst supporting London’s creative community at the same time.

Championing Creativity on Carnaby Street
In November 2014 we set up shop on Carnaby Street, one of London’s most iconic shopping destinations and world famous for its rich creative heritage. Two years later, we’ve represented over 600 London creatives in-store and sold over 150,000 artist-designed souvenirs that are now in homes across the world.

Curation
Our curated collection of London-inspired prints, gifts and souvenirs supports over 250 London-based artists, designers and makers - helping them to drive sales, find new audiences for their work and ultimately, build sustainable careers in the city.

More than a shop
We are committed to driving new audiences for our creative community, and in turn offering our customers a wholly unique in-store experience where they can meet and learn from our artists directly. Check our events page to get involved in creative workshops, live art sessions, artist fashion portraits and much more!

Artist-designed Storefronts
Attracting over 16 million visitors a year, our Carnaby store offers our creative community a vital window to showcase their talents to the world. Since launching, we have offered our storefront as a unique canvas to a host of emerging and established London artists including Camille Walala, Rugman, Alice Bowsher and Sylvia Moritz. Our most recent storefront with artist Supermundane was revealed in February 2017 - check them out below!

AW16 Storefront design by Alice Bowsher
SS15 Storefront design by Camille Walala
SS16 Storefront design by Rugman
AW15 Storefront design by The City Works

Award Winners!
We are super proud that our revolution has picked up some gongs along the way - including Time Out’s ‘Best Shop in Soho’ and Dot London’s award for ‘Best Independent Lifestyle Retailer’. These awards mean a huge amount to us, but more importantly recognise the abundant talents of our artists and our incredible shop team who help our customers discover the best of London’s creativity 7 days a week.

BEST SHOP
IN SOHO 2015

TimeOut Love London Awards

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BEST INDEPENDENT
LIFESTYLE RETAILER 2015

Dot London Small Business Awards

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Browse our Amazing Creative CommunityBrowse Artist A-Z

Meet the team

Alice Mayor

Alice Mayor

Founder
Olivia Hegarty

Olivia Hegarty

Retail and operations
Katy Wheeler

Katy Wheeler

Lead Art Curator
Adam Shoemark

Adam Shoemark

Marketing and Comms
Aimee Costello

Aimee Costello

Finance
Liv Barnes

Liv Barnes

Store Manager