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Shop By London Area
Use our London map to discover artworks, gifts and souvenirs celebrating your favourite area of the city.
What is We Built This City?
Revolutionising London Souvenirs
In 2014, we saw an opportunity to reimagine an outdated UK souvenir industry and tell a fresh, contemporary and diverse story of London
Supporting Independent Creatives
Every single purchase you make on our online store directly supports our talented community of 650+ London-based artists and makers
Work With Us
We work with businesses and landlords to offer everything from bespoke pop-ups and souvenirs to large scale murals and live events
