The London souvenir revolution began back in November 2014 with our first Pop Up shop on Carnaby Street. For the first time, visitors from across the globe (along with London locals) were given the chance to take home a unique and lasting piece of the city.

After the overwhelming success of our initial 8 week launch, We Built This City was invited back to Carnaby Street in Spring 2015 where we have remained ever since.

Now showcasing a collection of artwork and products from over 250 homegrown creatives – we’re proud to support talented artists, designers & makers by providing them with a platform to reach an otherwise untapped audience in a central London location.

The response to our mission has been overwhelming. As well as the support of thousands of visitors to the shop – to whom we are incredibly grateful – we are now proud to call ourselves the ‘Best Shop in Soho’ (Time Out Love London Awards).

Don’t miss our programme of creative workshops and live art events in store.  Plus, keep an eye out for our changing storefront which we commission to our creative community as a bespoke art canvas!

All of us at We Built This City are passionate about London and what it has to offer its residents and visitors alike.  After all, you don’t have to be a tourist to want a souvenir of the city you love…

Roll on the revolution!

Alice Mayor, Founder