Revolutionising London Souvenirs

With London one of the most visited cities on the planet – and being home to one of the most creative communities in the world – we thought it was high time that souvenirs reflected the true creativity of this city and supported our homegrown talent at the same time. Why not come and visit our shop on Carnaby St and see for yourself…

What the press are saying...

Creative Review

The souvenir shop championing London's creative community


London's most exciting souvenir shop

London Evening Standard

The pioneer of a better souvenir


Breathing life into the souvenir scene


The souvenir shop with a cool twist

Independent on Sunday

Unlike other pop-ups in the capital, this one is not going to be popping off anywhere anytime soon

Lonely Planet Traveller

For a cliche-free keepsake try We Built This City

Metroploitan Magazine (Eurostar)

Carnaby Street boutique We Built This City sells non-cheesy souvenirs

Living etc

A souvenir shop that finally reflects the true creativity of London

DeZeen Magazine

A shrewd answer to what we might call the problem of the souvenir

The mission

London talent

London has one of the most acclaimed creative communities in the world so why should tourists have to go home with this?

A new way to sell

The UK is full of talented artists and designers but they need more robust sales platforms to help them build sustainable careers

Our big idea!

Curated pop-up stores based in the heart of London, selling wonderful city-inspired goods - all from homegrown creatives

Supporting artists

Our first pop-up showcased work by over 100 artists and designers, our current shop on Carnaby Street expands that to over 250

Meet the artists

Robbie Porter

Robbie is a multi-award winning London-based artist with an impressive array of commissions under his belt. Published everywhere from The New York Times to Wired Magazine, Robbie's prints transport you into an offbeat yet always uniquely stylish world.

Camille Walala

Camille Walala is a purveyor of powerfully positive print! A graduate in Textile Design from the University of Brighton, her namesake brand was established in East London in 2009, where she continues to live. Camille's influences include the Memphis Movement, the Ndebele tribe and Optical Art master Vasarely alongside the simple desire to put a smile on people’s faces. Camille has worked with numerous clients including Barbican, XOYO and was We Built This City's very first storefront mural artist.

Alice Bowsher

Alice is a graduate of Bath School Of Art And Design, currently working and living in East London. We love Alice's bold and refreshing illustrations and were lucky enough to work with her on our 4th London-inspired storefront mural on Carnaby Street.

Scout Editions

Brother and sister collective Scout Editions are captivated by folklore, storytelling and travel. Experimenting from their London studio with formats and techniques, their bold, confident and warm-hearted graphic designs are right up our street.

Hoxton Mini Press

Husband and wife publishing duo, Ann and Martin, formed Hoxton Mini Press to bring beautiful - and affordable - photography books to a wider audience. Passionate about East London in particular, their burgeoning collection of books make perfect gifts and keepsakes, documenting London of the past and present.

Lucie Sheridan

Printmaker and illustrator Lucie is a favourite of ours. Her charming, colourful work pops up across many a magazine, newspaper and boutique, and you're sure to love her offbeat takes on London landmarks and characters.

Cecily Vessey

London illustrator Cecily's meticulously detailed work celebrates London's majestic structures and skylines. Her bestselling prints, homeware and luxurious ceramics are top of our wish-lists.

Sylvia Moritz

Sylvia is one of the most exciting emerging talents working in London today and we're super proud to have found her so early on in her career. Sylvia's detailed illustrative etchings of London will quite literally turn your head(!)


Stoke Newington's most exciting design duo love to draw, make and do. Turning our first Carnaby store basement into a warren of colour popping design and feel-good prints, their work never fails to put a smile on your face!

Location and opening times

56B Carnaby Street, London, W1F 9QF

Our opening hours are:

Sunday12 noon–6pm



How to find us