Revolutionising London Souvenirs

With London one of the most visited cities on the planet – and being home to one of the most creative communities in the world – we thought it was high time that souvenirs reflected the true creativity of this city and supported our homegrown talent at the same time. Why not come and visit our shop on Carnaby St and see for yourself…

What the press are saying...

Creative Review

The souvenir shop championing London's creative community


London's most exciting souvenir shop

London Evening Standard

The pioneer of a better souvenir


Breathing life into the souvenir scene


The souvenir shop with a cool twist

Independent on Sunday

Unlike other pop-ups in the capital, this one is not going to be popping off anywhere anytime soon

Lonely Planet Traveller

For a cliche-free keepsake try We Built This City

Metroploitan Magazine (Eurostar)

Carnaby Street boutique We Built This City sells non-cheesy souvenirs

Living etc

A souvenir shop that finally reflects the true creativity of London

DeZeen Magazine

A shrewd answer to what we might call the problem of the souvenir

The mission

London talent

London has one of the most acclaimed creative communities in the world so why should tourists have to go home with this?

A new way to sell

The UK is full of talented artists and designers but they need more robust sales platforms to help them build sustainable careers

Our big idea!

Curated pop-up stores based in the heart of London, selling wonderful city-inspired goods - all from homegrown creatives

Supporting artists

Our first pop-up showcased work by over 100 artists and designers, our current shop on Carnaby Street expands that to over 250

Meet the artists

Robbie Porter

Robbie is a multi-award winning London-based artist with an impressive array of commissions under his belt. Published everywhere from The New York Times to Wired Magazine, Robbie's prints transport you into an offbeat yet always uniquely stylish world.

Kristjana S Williams

London's Central St Martins graduate now critically acclaimed with a D&AD and Cannes Lions award, Kristjana's works at WBTC offer a whole new perspective on London through the lens of her inspired childhood in Iceland.

Cecily Vessey

Londoner Cecily has built a small empire from London-inspired ceramics celebrating the city's striking skyline and landmark buildings. We love watching customer's faces light up seeing their favourite city spots adorned on beautiful white ceramics.

Sylvia Moritz

Sylvia is one of the most exciting emerging talents working in London today and we're super proud to have found her so early on in her career. Sylvia's detailed illustrative etchings of London will quite literally turn your head(!)

Will Clarke

South Londoner Will Clarke has been an artist and printmaker in the city for six years and specialises in detailed line drawings of our skyline from every corner of the capital. Will is one of our bestselling artists with prints now in homes all over the world.


Stoke Newington's most exciting design duo love to draw, make and do. Turning our first Carnaby store basement into a warren of colour popping design and feel-good prints, their work never fails to put a smile on your face!


Rugman is a graphic artist with an incredibly successful career in the fashion industry having worked with everyone from Vans to Red Bull. We can't wait to hang his new Beatles print series on the walls of Carnaby Street - the only home for the Famous Four!

Location and opening times

56B Carnaby Street, London, W1F 9QF

Our opening hours are:

Sunday12 noon–6pm



How to find us