Revolutionising London Souvenirs

With London one of the most visited cities on the planet – and being home to one of the most creative communities in the world – we thought it was high time that souvenirs reflected the true creativity of this city and supported our homegrown talent at the same time. Why not come and visit our shop on Carnaby St and see for yourself…

What the press are saying...

Creative Review

The souvenir shop championing London's creative community


London's most exciting souvenir shop

London Evening Standard

The pioneer of a better souvenir


Breathing life into the souvenir scene


The souvenir shop with a cool twist

Independent on Sunday

Unlike other pop-ups in the capital, this one is not going to be popping off anywhere anytime soon

Lonely Planet Traveller

For a cliche-free keepsake try We Built This City

Metroploitan Magazine (Eurostar)

Carnaby Street boutique We Built This City sells non-cheesy souvenirs

Living etc

A souvenir shop that finally reflects the true creativity of London

DeZeen Magazine

A shrewd answer to what we might call the problem of the souvenir

The mission

London talent

London has one of the most acclaimed creative communities in the world so why should tourists have to go home with this?

A new way to sell

The UK is full of talented artists and designers but they need more robust sales platforms to help them build sustainable careers

Our big idea!

Curated pop-up stores based in the heart of London, selling wonderful city-inspired goods - all from homegrown creatives

Supporting artists

Our first pop-up showcased work by over 100 artists and designers, our current shop on Carnaby Street expands that to over 250

Meet the artists

Camille Walala

Camille Walala is a purveyor of powerfully positive print! A graduate in Textile Design from the University of Brighton, her namesake brand was established in East London in 2009, where she continues to live. Camille's influences include the Memphis Movement, the Ndebele tribe and Optical Art master Vasarely alongside the simple desire to put a smile on people’s faces. Camille has worked with numerous clients including Barbican, XOYO and was We Built This City's very first storefront mural artist.

Alice Bowsher

Alice is a graduate of Bath School Of Art And Design, currently working and living in East London. We love Alice's bold and refreshing illustrations and were lucky enough to work with her on our 4th London-inspired storefront mural on Carnaby Street.

David Sparshott

David Sparshott is a talented illustrator based in Suffolk, inspired by "reportage photography showing the possibilities of storytelling and documentation through images". We love his charming prints created using traditional graphite and coloured pencil, as well as his playful observations blended together with detailed line-work.

Daisy Emerson

Daisy Emerson's a lover of all things type! An illustrator, sign-writer and hand-letterer, Daisy creates wordy wonders to bring instant impact to any space. Look out for Daisy's work when you're out and about - you might spot one of her murals in and around Carnaby.

Tirso Sanchez Otaegui

Tirso moved to London from his native Spain in 2010. Working in illustration, screenprinting and graphic design, his bold creations feature a strong industrial focus with vibrant use of colour. We're a fan of his dynamic screenprints of the Oxo Tower, The Shard and Battersea Power Station.


StolenForm specialises in repurposing industrialised objects, transforming them into ceramic homewares and gifts. Designer-maker Christian Marsden takes inspiration from London's urban environment, reclaiming and elevating everyday foundations of the city - such as the humble brick - into unique and beautiful hand-made artworks.

Scout Editions

Brother and sister collective Scout Editions are captivated by folklore, storytelling and travel. Experimenting from their London studio with formats and techniques, their bold, confident and warm-hearted graphic designs are right up our street.


Dex is an artist and graphic designer producing hand-crafted illustration and animation. His instantly arresting typographic London maps are much loved by culture vultures, celebrating much of the city's creative heritage, from cinema to Sherlock Holmes.

Hoxton Mini Press

Husband and wife publishing duo, Ann and Martin, formed Hoxton Mini Press to bring beautiful - and affordable - photography books to a wider audience. Passionate about East London in particular, their burgeoning collection of books make perfect gifts and keepsakes, documenting London of the past and present.

Jayson Lilley

London's city sprawl and bustling environment inspires the work of Jayson Lilley. Working in painting, collage and printmaking, his passion for urban scenes and iconic architecture is reflected in his creations. Characterised by strong compositional structure and a limited palette, including dramatic use of gold, Jayson's high impact works look striking on any wall.

Lucie Sheridan

Printmaker and illustrator Lucie is a favourite of ours. Her charming, colourful work pops up across many a magazine, newspaper and boutique, and you're sure to love her offbeat takes on London landmarks and characters.

Robbie Porter

Robbie is a multi-award winning London-based artist with an impressive array of commissions under his belt. Published everywhere from The New York Times to Wired Magazine, Robbie's prints transport you into an offbeat yet always uniquely stylish world.


Supermundane, AKA artist and Londoner Rob Lowe, is renowned for his signature hypnotic illustrations, developed over a career spanning twenty years. His use of pure line, colour and optical illusion instantly captured our imagination, and it's no wonder that his distinctive design and typography work has been published and exhibited across the world.

Cecily Vessey

London illustrator Cecily's meticulously detailed work celebrates London's majestic structures and skylines. Her bestselling prints, homeware and luxurious ceramics are top of our wish-lists.

Sylvia Moritz

Sylvia is one of the most exciting emerging talents working in London today and we're super proud to have found her so early on in her career. Sylvia's detailed illustrative etchings of London will quite literally turn your head(!)

Will Clarke

South Londoner Will Clarke has been an artist and printmaker in the city for six years, and specialises in detailed line drawings of our skyline from every corner of the capital. Will is one of our bestselling artists with prints appearing in homes all over the world.


Stoke Newington's most exciting design duo love to draw, make and do. Turning our first Carnaby store basement into a warren of colour popping design and feel-good prints, their work never fails to put a smile on your face!

Location and opening times

56B Carnaby Street, London, W1F 9QF

Our opening hours are:

Sunday12 noon–6pm



How to find us